The terms of the transaction were not disclosed. In conjunction with it, Steve Berg, Managing Partner at Castanea, and Janet Gurwitch, Operating Partner at Castanea and former Founder and CEO of Laura Mercier, will be joining First Aid Beauty’s board of directors.
Founded in 2009 by Lilli Gordona, First Aid Beauty, also known as FAB, offers a range of luxurious skincare products that include cleansers, exfoliators, moisturizers, serums and masks. The products address skin concerns such as aging, dryness, redness, eczema, acne and sun protection.
First Aid Beauty is distributed through Sephora, as well as other domestic and select international beauty retail and ecommerce retailers.
Financo represented First Aid Beauty in the transaction.