Demandbase, a San Francisco, CA-based provider of an account-based marketing platform, raised $30m in growth equity financing.
The round was led by Sageview Capital with participation from existing investors Adobe Systems, Altos Ventures, Costanoa Venture Capital, Greenspring Associates, Salesforce.com Ventures, Scale Venture Partners and Sigma West. With this investment, Ned Gilhuly, founding partner of Sageview Capital, will join Demandbase’s board of directors.
The company, which has raised more than $90m in total, will use the funds to accelerate growth in the U.S. and abroad as well as to explore acquisition opportunities to improve its proprietary B2B data assets and real-time identification technology.
Led by Chris Golec, CEO, Demandbase provides an account-based marketing (ABM) platform, which enables B2B companies to identify and target the accounts they value most, and then personalize their digital marketing efforts to them across the entire cycle.
It is used by high-growth companies such as Adobe, Salesforce.com, Box, CSC, DocuSign, Dell and others.