Cinarra Systems, a Santa Clara, CA-based united ecosystem for mobile operators and advertisers, secured $20m in Series B funding.
The round was led by SoftBank Corp. with participation from Almaz Capital and Siguler Guff & Company.
The company intends to use the funds to grow its product engineering team and expand its business with operators globally.
Led by Alex Zinin, co-founder and CEO, Cinarra provides a mediation platform which unites mobile operators and their data assets with the ad ecosystem allowing advertisers to create relevant and efficient mobile advertising campaigns.
The company has offices in Silicon Valley, Kazan, Russia, and Tokyo, Japan.