Buzzoole, a Naples, Italy influence engine optimization platform, raised approx. €480k in a second round of funding.
Backers included R301 Capital, Custodi di Successo, DigitalYOU, Alessandro Gatti, CEO of F.G. Invest, Giuliomario Limongelli, co-founder and CEO of Groupon Italia, Franco Raddi and 6 Buzzoole’s employees.
The company, which has raised over €770k, intends to use the funds to extend its R&D activities to create a Real Time Bidding system, expand abroad, aiming to open London and UK offices by 2016, and increase its sales staff.
Founded in Sptember 2013 by Fabrizio Perrone, Gennaro Varriale, Luca Pignataro and Luca Camillo, Buzzoole has developed a platform that allows enterprises to identify social network influencers based on their quality and generate word of mouth activity. The company recently launched Finder,a search engine that allows users to find influencers.
Buzzoole, which is incubated within venture incubator Digital Magics (Symbol: DM), closed the first semester of 2015 with a turnover of approx. €500k.