TripleLift, a NY-based programmatic native technology company, closed $10.5m Series B funding.
The round was led by Edison Partners, which joined existing investors True Ventures, iNovia Capital, Laconia Capital, and NextView Ventures.
The company intends to use the capital to expand its native ad exchange, and grow the company from 50 to more than 100 employees.
Led by Eric Berry, CEO and Co-Founder, TripleLift has developed technology that enables publishers to automate the rendering and delivery of in-feed native ads. Founded in 2012, the company has partnered with more than 1,500 premium publishers, including Conde Nast, The Atlantic, and Hearst Newspapers.