Too Faced Cosmetics Receives Equity Investment

Too Faced Cosmetics, an Irvine CA-based global beauty brand, received an equity investment of undisclosed amount.

General Atlantic will acquire a majority stake in the company from Weston Presidio. In conjunction with the investment, subject to customary regulatory review, beauty industry veteran Ken Stevens will join Too Faced’s Board of Directors as Chairman along with Andrew Crawford and Andrew Ferrer, both senior leaders on General Atlantic’s Global Retail & Consumer sector team.

The company intends to use the funds to accelerate its expansion.

Created in 1998 by CEO Jerrod Blandino and CCO Jeremy Johnson, Too Faced Cosmetics is a beauty brand for women featuring a growing roster of products blending innovation, wearable and trendsetting shades, and beneficial ingredients. Products include Better Than Sex Mascara, Chocolate Bar Eye Shadow Collection, Melted Liquified Longwear Lipstick, and Born This Way Foundation.



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