Springbot, an Atlanta, GA-based ecommerce marketing platform designed for small to mid-sized online businesses, raised $6m in funding.
The round was led by TTV Capital with participation from existing investors TechOperators and Silicon Valley Bank. In conjunction with the funding, Mark Johnson, former vice chairman of CheckFree and current partner at TTV Capital, will join Springbot’s board of directors.
The company intends to use the funds to continue investing in its platform and continue increasing sales, marketing and customer experience efforts.
Founded in 2012 by Brooks Robinson, CEO, Springbot is a Gold Technology Partner of Magento, an eBay company, which combines marketing automation and marketing analytics to deliver a marketing robotics service for eCommerce stores to drive more traffic, conversions and overall revenue.
The company currently serves more than 400 online retailers and employs 40 people in Atlanta with plans to add an additional 60 people over the next year. To this end, it has recently relocated from the Advanced Technology Development Center (ATDC) at Georgia Tech to a significantly expanded office at Colony Square in Midtown Atlanta.