Soomla, a Tel Aviv, Israel-based in-app purchase SDK for mobile games, raised $5.5m in Series A funding.
The investment came from an undisclosed multi-billion dollar online gaming corporation.
The company intends to use the funds to build the GROW platform, its cross-game data sharing network.
Founded in 2012 by CEO Yaniv Nizan, Soomla allows mobile game developers to spot paying users, commonly referred to as “whales,” and take action on their first session. Its SDK is used by over 4,000 live games reaching 400 million devices globally.
The company, which also offers a data platform that employs machine learning models to segment users and analyze granular behavior across games, is launching the Whales Report, a data product that allows game developers to pinpoint users already paying in other games.