S4M (Solutions for Mobile), a global provider of mobile performance technologies, raised $8M in Series A round of funding.
Backers included Entrepreneurs Venture and Bpifrance Digital Fund.
The company intends to use the funds to expand its sales team and grow its technologies globally.
Founded in late 2011 by Christophe Collet, CEO, S4M has built a performance advertising platform for mobile which includes two offering:
– FUSIO by S4M – an analytics tool that uses an algorithm to predict, serve, measure, optimize and deliver mobile ad campaigns in real time, and
– YANCO by S4M – a performance advertising platform which uses artificial intelligence and predictive analytics to identify potential customers in real time.
The company now has over 60 employees in 5 offices across the US, Europe, Asia Pacific and South America, serving more than 150 advertisers globally.