Lattice Engines, a San Mateo, Calif.-based provider of predictive marketing and sales applications, closed a $28m Series D financing round.
The round, which brought total investment to $75m, was led by River Cities Capital Funds and Piper Jaffray Merchant Banking with participation from Blue Cloud Ventures and previous investors Sequoia Capital and New Enterprise Associates (NEA). In conjunction with the funding, Sequoia partner Doug Leone joined the company’s Board of Directors along with Robert Heimann, Director at River Cities.
Lattice will use its new capital to attract talent through investments in engineering, go-to-market, and its partner ecosystem.
Led by Shashi Upadhyay, CEO, Lattice provides over 100 companies worldwide with complete solution of predictive marketing and sales applications to improve sales efficiency by combining intent signals with company fit and behavioral data, and applying advanced machine learning to predict what a customer will buy, when they will buy and how much they will buy.