Diib, a Salt Lake City, UT-based prescriptive analytics company focused on small businesses, raised $1m in seed funding.
Backers included Park City Angel Network (PCAN), PCSquared, Royal Street Investment and Innovation Center.
The company intends to use the funds to expand their existing product offering.
Founded in 2012, Diib provides small business owners with a data analytics platform to grow their business via prescriptive insights for website optimization. It uses website data and several algorithms to create prescriptive suggestions so users can make quick changes to their websites that generate results. The health score gives businesses a check up on their website in 30 seconds. This health score is calculated from data collected on the number of website page loads, visit length, bounce rates, mobile visits and more.