DIDiT, Inc., a NYC-based mobile-first experiential platform serving consumers who seek to discover, collect, plan and accomplish offline experiences, raised $2m in seed funding round.
The round was led by BRaVe Ventures with participation from Fred Santarpia (Chief Digital Officer, Condé Nast), Rich Lehrfeld (VP, Global Media, Sponsorship & Experiential Marketing, American Express), Ezra Kucharz (President, CBS Local Digital Media), Mark Gerson (Chairman, Gerson Lehrman Group), Jack Myers (Chairman, MyersBizNet), Rick Song (Global Head of Media Solutions, ZEFR), Kevin McGurn (Head of Sales, FullScreen), Karen Lieberman (Vice President, Sales and Digital, Disney Music Group), Kristina Hahn (Head of CPG, Google), and others.
Led by David Paschkes, CEO, DIDiT is a dynamic marketplace for consumers interested in leveraging online technology to live offline experiences . The company’s patent-pending technology will enable users to early discover, post-experience share and re-live moments. It will use machine-learning capabilities to provide custom recommendations to users through all stages of life even partnering with publishers, celebrities and global brands.