Blue Apron, a NYC-based recipe and fresh ingredient delivery service, raised $135m in funding.
The round was led by Fidelity Management and Research Company, with participation from existing investors.
The company intends to use the new capital to scale its network of farms, suppliers, and fulfillment capabilities throughout the country.
Led by Co-Founder and CEO Matt Salzberg, Blue Apron delivers original recipes and fresh ingredients to customers nationwide. Launched in 2012, the service delivers over three million meals a month to its following of home chefs.
The company has also signed partnerships with farmers and artisans for advanced menu-planning and crop rotation planning and is developing custom fulfillment software tools. It recently expanded its product offering to include a Family Plan, featuring seasonal, family-friendly recipes for four. In November of last year, Blue Apron opened an art fulfillment center in Jersey City, New Jersey, and launched the Blue Apron Market, a curated e-commerce store for Blue Apron home chefs.