Blend, a San Francisco, CA, nomination-based social app, closed a $6.3m Series A funding round.
The round was led by New Enterprise Associates, with participation from Metamorphic Ventures, Red Sea Ventures, Great Oaks Capital, the Al Nowais family from Dubai’s Waha Capital and previous investors including CAA Ventures, Foundation Capital, Galvanize Ventures, BaseVC, and others. In conjunction with the funding, Sheel Tyle of NEA will be joining the Blend’s Board of Directors.
The company intends to use the funds to advance its platform, refine the nomination concept, and execute its brand monetization strategy.
Co-founded in 2013 by Akash Nigam, Matt Geiger and Evan Rosenbaum, Blend provides an app that allows users to create a trend (a movement, inside joke, or challenge) and nominate their friends, favorite brands, charities, celebs to join them. Verified accounts such as brands are able to nominate the entire user base for a trend of their choosing and receive thousands of user generated posts. In return, the brands reward the users with content, gifts and discount codes.