The amount of the transaction was not disclosed. WJ Partners, which invested in 2012, will remain an investor.
The investment will be used to support Pure Barre’s expansion across the U.S. and internationally.
With a proprietary method that combines ballet, pilates and resistance training in a low-impact, total-body workout, Pure Barre has over 300 barre fitness studios across 42 states and the District of Columbia. Founded by Carrie Rezabek Dorr, the company is also a lifestyle brand with a retail presence that includes in-store and online sales of apparel, media content and other fitness accessories.
Following the investment, Sloan Evans, Chief Executive Officer, and the current management team will continue to lead Pure Barre.