iSpot.tv, a Bellevue, WA-based provider of a platform that tracks national TV ads and correlates digital responses in real-time, raised $21.9m in Series B funding.
The round was led by Insight Venture Partners, with participation from existing investor Madrona Venture Group.
The company intends to use the funds to accelerate product development, hire new people and launch new capabilities.
Led by founder and chief executive officer Sean Muller, iSpot.tv provides brands, networks and agencies with a platform to meausure digital-like and real-time intelligence for television advertising. It provides real-time visibility into where and when national TV ads are running and how each creative spot generates a digital response on Facebook, Twitter, YouTube and across all major search portals.
Launched in 2012, the company has over 60 employees and more than 150 clients, including blue-chip brands, agencies and TV networks and offices in NYC, LA, and Chicago.
FinSMEs
22/05/2015