GumGum, a Santa Monica-based advertising platform, raised $26m in Series C funding.
The round was led by Morgan Stanley Expansion Capital with participation from New Enterprise Associates, Upfront Ventures and First Round Capital.
The company intends to use the funds to accelerate its expansion into international markets, strengthen R&D resources across image recognition and computer vision; and continue its native, programmatic and social product development.
Founded in 2007 by CEO Ophir Tanz, GumGum provides an in-image advertising platform for publishers and brands. Beyond in-image advertising, it offers high-impact display, mobile and video ad solutions reaching 400 million visitors.
The company works with more than half of AdAge’s top 100 US advertising spenders, including Disney, L’Oreal, Toyota and Samsung, among others.