GuestU, a London, UK-based white-label pocket concierge service, raised $1.1m in seed funding.
The round was led by European VC Portugal Ventures.
The company intends to use the funds to invest in its product development and increase its customer base globally.
Launched in 2015 by experienced travel entrepreneur Euclides Major, GuestU develops mobile apps for iOS and Android platforms with personalization algorithms to allow hotels, guesthouses, short term rentals and hostels to create and customize their own concierge service, becoming more engaged with their guests and improving their experience in-destination.
The company provides customizable apps with tailored, original content created by a team of editors and journalists.
It now has over 20 employees in Lisbon and London, and over 200 customers in 14 countries including The Taj in London, Queens Gate Hotel and Feels Like Home apartment rentals.