Clarabridge, Inc., a Reston, VA-based provider of Customer Experience Management (CEM) solutions, acquired Engagor, a Ghent, Belgium-based platform for real-time social customer service and engagement.
The amount of the transaction was not disclosed.
Founded by Folke Lemaitre in 2011, Engagor offers a social listening and engagement platform for marketers and customer care organizations at Fortune 1000 businesses.
Its solution acquires and analyzes social data, and gives customer service and marketing staff the ability to interact directly with the customer. The platform also enables customer service teams to manage and monitor individual and team performance.
Led by Sid Banerjee, CEO, Clarabridge had raised $80m in growth funding in late 2013 and acquired survey software provider MarketMetrix in 2014. Its platform, which collects, analyzes, and activates customer feedback data from all channels, will now add functionality of advanced social listening, publishing, governance, along with real-time social customer service and engagement.
Engagor’s clients including Volvo, Ikea, Pepsi and Nintendo, will bring Clarabridge’s base up to more than 800 clients worldwide.
Clarabridge plans to sell the Engagor solution as a standalone product, as well as part of the Clarabridge suite. The team will join Clarabridge with offices in Ghent, Belgium and San Francisco, California.