bd4travel, a Frankfurt, Germany-based predictive analytics platform for the travel industry, raised $4.2m in Series A funding.
The company intends to use the funds to increase its international customer base and broaden its product offering.
Founded in 2013 by Andy Owen-Jones, Melanie Sickenberger and Ibrahim Husseini, bd4travel is a real-time personalization platform for the online travel industry. It profiles individual visitors by analyzing their behaviour and delivers the most relevant products and services in real-time with the highest probability to convert.
The company recently opened an office in London at The Trampery’s Traveltech Lab.