Travel Appeal, a Roncade, Italy-based travel marketing and communication startup, raised an additional €100k in funding.
Backers included UniCredit and H-FARM Ventures.
The company intends to use the funds to grow operations
Founded in 2014 by Mirko Lalli, Travel Appeal leverages Big Data to provide travel industry operators with a platform to monitor and manage and improve their digital reputation.
Its Travel Index collects data about how hotels are perceived and gives users digital communication tools to improve their reputation online.
The company was incubated in H-Farm.