Sticky, a NYC-based online eye-tracking analytics platform for content publishers, advertisers and agencies, raised $5m in Series A funding.
The round was led by Dawn Capital, with participation from previous investors Northzone and Conor.
The company intends to use the funds to further expand its sales and technology teams, and to strengthen its product offerings for the digital content and advertising marketplace.
Led by Hans Lee, CEO, and Jeff Bander, CRO, Sticky provides a SaaS-based online, biometric-based eye-tracking analytics company for marketers, agencies, publishers and content partners to optimize the audience experience for engagement.
Eye-tracking capabilities enable online and mobile publishers to optimize every exposure for increased consumer engagement.