The funds will allow the agency to accelerate the launch of new services and offices through acquisition. It will focus on extending its digital marketing capabilities and expanding further in India, China, South America and the US. In addition, the company will invest a further $3m over the next two years in staff development and training. The majority of this will go into Rise, the training joint venture with staff from University of the Arts London. Launched in 2014, Rise has already trained 44 staff from 17 countries.
Founded in 1995 and led by Chris Lewis, CEO, Lewis PR specializes in social media, digital marketing and creative services. It works with companies across multiple sectors, including automotive, consumer, government, healthcare, insurance, legal, non-profit, technology and telecom to implement integrated communications programs on an international scale.
The company has 28 offices across the US, EMEA and Asia Pacific, with regional headquarters in London, San Francisco and Singapore. It recently acquired Piston, a full service digital agency based in San Diego, CA, which specializes in digital marketing including search engine and display advertising, media planning and buying, analytics and creative design services.