Kiana Analytics, a location-based marketing platform that aims to convert visitors to buyers, raised more than $1m in financing.
Backers included venture capital investors Plug and Play Ventures, Sand Hill Angels, and Hawaii Angels, as well as several individuals.
The company is using the funds to grow the business.
Founded in July 2013 by Nader Fathi, CEO, Kiana Analytics provides cloud-based device detection and customer analytics software for operations and proximity marketing. It allows retailers, shopping centers, restaurant chains, event venues and other businesses worldwide to identify and understand WiFi-enabled foot traffic and showrooming behavior, measure and improve operations, strengthen on-site security and execute real-time targeted campaigns.
The company is based in Sunnyvale, CA.