KeepTrax Inc., a Dallas, Texas-based developer of technology to allow people to remember the details of the places they visit, raised $1m in seed funding.
Backers included Naya Ventures, a $50m fund that invests in early-stage cloud, mobile and big data companies. Dayakar Puskoor, Managing Partner of Naya, is on the company’s board.
Led by Kedar Benegal, KeepTrax leverages GPS and other mobile device sensors to convert people’s physical location visits into curated “event pins” that digitally capture and organize details such as location name, address, dates, times, durations, photos, calendar, and other context.
The company currently focuses on applications such as field sales optimization, rich location-based user profile generation, and life-logging.
In addition to the platform, KeepTrax has released “showcase” apps for iPhone and Android to demonstrate the capabilities of the technology.