Kaizen Platform, Inc., a San Francisco-based provider of an enterprise marketing solution, raised an additional $4m in funding.
Backers included Fidelity Growth Partners and GREE Ventures.
The company intends to use the funds to refine its recently launched K2 platform and expand growth in the U.S. and internationally.
Led by Erik Ford, COO, and acting CMO, Kaizen provides a platform that streamlines sourcing, creating, and optimizing content and media across the entire user journey.
It combines multi-channel marketing collaboration software with expert designers and copywriters to enable brands, agencies, and freelancers to collaborate, create, and test experiences to improve online customer experiences across mobile, social, display, and landingpage media.
Kaizen Platform also has an office in Tokyo to service Asia-Pacific clients including Nestle, Dannon, and Yahoo!