DemoChimp, an American Fork, Utah-based SaaS provider of a tech platform to automate product demos, raised $2.8m in seed funding.
The round was led by Peak Ventures with participation from Albion Financial, Seed Equity, Select Venture Partners, Paul Ahlstrom, Scott Frazier and Greg Schenk.
The company intends to use the funds to accelerate the growth of its platform.
Led by Garin Hess, co-founder and CEO, DemoChimp provides intelligent demo automation platform, which automates personalized video and documents so each prospect learns about a solution in the most relevant way. Its dashboard allows companies to discover and engage the entire buying group by gathering analytics and tracking who’s involved, what’s important to them, what they watched, and who they shared it with.
Launched in February 2014, the solution has been used by more than 100 companies in the software, financial services software and healthcare software sectors including Autodesk, HP and Microsoft.