Bebaio, a Boston, MA-based software startup targeting the Internet of Things (IoT) market, closed an initial funding round of $1.5m.
Backers were not disclosed.
The company plans to use the seed capital to fund the build-out of their platform.
Started in 2015 by Bill Rogers, CEO, Bebaio is advancing a cloud-based marketing platform designed for companies targeting consumers of smart, Internet-connected products. It allows users to engage existing and prospective customers with integrated customer advocacy, social amplification, and hyper-targeted marketing, measure, understand, predict, and optimize the customer experience with reporting, big data analytics, and insights, and monetize through new revenue strategies.