TrendKite Raises $5M in Funding

trendkiteTrendKite, an Austin, TX-based PR analytics and reporting company, raised another $5m in funding.

The round was led by Silverton Partners with participation from Mercury Fund, DreamIt Ventures and Capital Factory.

The company intends to use the funds to expand distribution and accelerate the IP roadmap as well as to double headcount.

Founded in 2012 by Matt Allison and led by Erik Huddleston, Chief Executive Officer, TrendKite offers cloud-based software for agencies and brands to precisely monitor, track, report and analyze quality media coverage.
The software uses advanced natural language processing and analytics to better understand the PR landscape so users can deliver more targeted, timely and valuable content.



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