Spredfast Inc., an Austin, TX-based social media software platform, secured $24m in growth financing.
Silver Lake Waterman made the investment.
The company intends to use the funds to enhance its platform technology, expanding internationally and recruiting talent.
Led by Rod Favaron, CEO, Spredfast provides a software platform that collects and analyzes social media content, enabling marketers to track, manage and amplify real-time conversations across social media.
Its over 600 customers manage over one billion social connections across 84 countries and have the power to process 650 million pieces of social content per day in multiple languages.