Nanigans, Inc., a Boston, MA-based provider of social and mobile advertising software, closed a $24m Series B financing.
The round was led by Cheetah Mobile (NYSE:CMCM), with participation from current investor Avalon Ventures and new investor Wellington Management Company LLP.
The company intends to use the funds to expand its social and mobile publisher channels and accelerate international growth.
Led by co-founder and CEO Ric Calvillo, Nanigans provides an advertising automation software platform for in-house performance marketing teams.
Offered as Software-as-a-Service, the software features programmatic media buying, predictive revenue optimization, and real-time business intelligence across social and mobile channels.
The company currently has offices in New York, San Francisco, London, Singapore, and Sydney.