Kennet Partners and Joe Wang Invest $17M to Buy Majority Ownership of TreeHouse Interactive

TreeHouse_logoKennet Partners and co-investor Joe Wang have invested $17M to acquire a majority ownership of TreeHouse Interactive, a Salt Lake City-based partner relationship management (PRM) platform provider.

Eric Filipek, Kennet managing director Javier Rojas will join TreeHouse’s board of directors while Joe Wang will lead the company as the new chairman and CEO. Following the deal, its sole shareholders Craig Flynn and Erich Flynn will remain and collaborate with Wang in leadership positions in development and sales. Craig Flynn will continue as executive vice president of engineering while Erich Flynn will expand and lead the company’s sales efforts as chief revenue officer.

TreeHouse supports global partner networks for enterprises including Xerox, Rackspace, Sungard AS, SGI, Magento, National Instruments, CommVault and Quantum. Its Reseller View is a SaaS-based PRM solution that provides vendors with a platform to deliver vendor partner sales forces with tools to sell, service and support their products.
Functionality includes:
Deal Registration
Lead Distribution
Partner Portal Website Branded to Corporate Look and Feel
Automated MDF/Co-op Management
Partner Locator
Automated Training and Certification Program
“Through Partner” Marketing Enablement and Automation
Integrated “To Partner” Marketing Engine
Full Service Implementation (No Client Resource Required)
Automated Partner On-boarding Process
Automated Contract Management
Secure Partner Portal Environment
Out of the Box CRM Integration
Advanced Multi-Level Document Management, etc.



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