Joyable, a San Francisco, Calif.-based provider of online solutions for overcoming social anxiety, raised $2.1m in seed funding.
Backers included Thrive Capital and Harrison Metal.
Co-founded by Peter Shalek and Steve Marks, Joyable has just launched an online solution based on Cognitive Behavioral Therapy (CBT) for overcoming social anxiety, which affects more than 15 million Americans.
Joyable allows clients to sign up for the program and participate in a short introductory call with a Joyable coach. The software then guides clients through three types of CBT activities: educational, thought-based and behavioral. Coaches check in with clients at least weekly and are available for telephone, text and email support.
The typical program lasts 12 weeks.
Dr. Richard Heimberg, currently the Thaddeus L. Bolton Professor of Psychology and Director of the Adult Anxiety Clinic at Temple University, is a scientific advisor.