InstallTracker, a London, UK-based provider of mobile advertising tracking and apps analytics, raised $1m in funding.
The backers were not disclosed.
The company intends to use the funds for product development.
Led by Dmitry Eremeev, CEO and Founder, InstallTracker provides a platform for app developers and app owners to get real-time install and events tracking analytics. In addition, it features a Bot Activity Scanner to show any suspicious use of apps.
Led by Igor Livant, Managing Director, InstallTracker consists of the SDK (Software Developer Kit), which is installed to iOS/Android apps, and the Server side (website, account data, stats and main system engine). The SDK InstallTracker tracks the initial launch and thereafter it re-launches automatically. For customised events, the tracking programmers install a special event identifier. This function is used for particular events which need to be tracked, such as the making of an in-app payment or the levelling up of a game.