Geofeedia, a Chicago, IL-based provider of location-based social media intelligence platform, closed a $3m series A4 financing.
The round was led by Hyde Park Venture Partners with participation from:
– Tim Kopp, former CMO of ExactTarget;
– David Gupta, founder and CEO of SDI Enterprises; and
– Gene Delaney, former president at Motorola.
The company, which has raised $6.8m in total, intends to use the funds to hire new people (it expects to hire a total of 50 additional team members between the Chicago and Indianapolis offices in 2015), invest in marketing, and expand into additional vertical segments.
Founded in 2011 by Phil Harris, Mike Mulroy and Scott Mitchell, Geofeedia provides a location-based social media monitoring, intelligence and analysis platform for corporate security, public safety, media and marketing teams. The company’s patented platform enables organizations to filter and analyze public, geo-tagged social media content across multiple sources in any global location to understand, in real-time, what’s happening within the areas most important to them.
It is used by brands and organizations including McDonald’s and Dell, news outlets like the AP, BBC and CNN, and public safety agencies like the Los Angeles County Sheriff’s Department.
Geofeedia, which also has offices in Indianapolis and Naples, Fla., experienced strong growth last year with bookings in 2014 expanding to over $3m (+ 857% year-over-year).
15/10/2014: Geofeedia Closes $3.5M Series A Financing