Fitbit Acquires Fitstar

fitbitFitbit, a San Francisco, CA-based fitness hardware company, acquired Fitstar, a San Francisco, CA-based provider of a personalized training app.

The amount of the deal was not disclosed.

Co-founded by Mike Maser and Dave Grijalva, FitStar is backed by Advancit Capital, Floodgate Fund, Founder Collective, Google Ventures, Mesa+ and Trinity Ventures and other individual investors. According to Maser, the company has now the resources to accelerate their plans and expand FitStar to alternative platforms.

Led by Eric Friedman, CTO, and James Park, CEO, Fitbit provides wireless wearable sensors (Zip™, One™, and Flex™) that track data about a person’s activities, such as calories burned, sleep quality, steps and distance.
It is backed by Qualcomm Ventures, SAP Ventures, SoftBank Capital, Foundry Group and True Ventures.



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