AdotMob, a Paris, France-based mobile programmatic platform, raised €1m in funding.
Founded in early 2014 by Yannis Yahiaoui and Thomas Zaepffel, AdotMob provides a proprietary platform that optimizes mobile and tablet programmatic media buying for advertisers and media agencies. The company is also an expert in the development and in the broadcast of innovative and interactive formats on mobile.
It has a turnover of more than €1m in its first year of operation with clients including BlaBlaCar, Spotify and Hello Bank!.
The company intends to use the funds to to recruit ten engineers and consultants in the coming months, accelerate the development of its technology (programmatic platform, machine-learning algorithms etc.) and grow its business in France and abroad.