Accomplice (formerly known as Fractal Sciences), a San Francisco, CA-based digital marketing optimization platform that links businesses’ outbound ads and social content with their bottom-line objectives, secured a $5M Series A funding round.
WME | IMG made a strategic investment which brought Accomplice’s total funding to $7M.
The company will use the funds to continue the development of its end-to-end marketing optimization platform, with a focus on increasing its engineering, data science, design, and marketing resources.
Led by Lior Tamir, founder and CEO, Accomplice provides a digital marketing optimization platform that links businesses’ outbound ads and social content with their bottom-line objectives, allows marketers to make, manage and measure digital marketing campaigns across paid and organic media.
The platform uses data, analytics and insights to enable marketers understand the most effective way to find and engage their audiences and take action on what they learn.
Accomplice also made its platform available in a beta phase for brands and agencies.