Tracx, a New York City-based social enterprise platform for Fortune 1000 companies, raised $18m in financing.
The round was led by Edison Partners with participation from existing investors Flybridge Capital, Mousse Partners, Klingenstein, and Fields & Co. In conjunction with the funding, Ryan Ziegler, General Partner of Edison Partners, joined Tracx’ board of directors.
The company, which has now raised $28m, will use the capital to accelerate its product, sales, and support staff, as well as to expand global offices.
Led by Eran Gilad, Chief Executive Officer, Tracx provides companies with global scale with a SaaS-based social enterprise technology platform featuring big data architecture, advanced intelligence, and management tools to connect with customers across social media venues.
It captures a 360-degree view of activity around a brand, product, or ecosystem and allows companies to obtain geographic, demographic, and psychographic insights to identify and target influencers, improve planning, enhance monitoring, and focused engagement.
The company also has offices in Tel Aviv and London.