Mobile Network Group Acquires Appsfire

Appsfire, a Paris, France and Tel Aviv-based adtech platform focused on mobile, has been acquired by Mobile Network Group (FR0010812230 – ALMNG).

The amount of the deal was not disclosed.

Founded in 2010 as a mobile application research company, Appsfire has recently focused its development on mobile advertising technologies, which allow content publishers to improve how various media formats are integrated into their applications, while developing native, targeted mobile advertising experiences.
The company has clients in 45 countries, is also present in the USA, a key market on which Mobile Network Group is not yet present, this representing a strategic opportunity for MNG.

Co-founded by Ouriel Ohayon and Yann Lechelle, Appsfire had raised €2.5m in funding from IDinvest in 2011.



Join the discussion