HelloFresh Raises $126M in Funding

hellofresh-logoHelloFresh, a Berlin, Germany-and New York City-based grocery service, raised $126m in funding.

Backers included existing shareholders Rocket Internet (Rocket) and Insight Venture Partners.

Based on this financing round, HelloFresh’s post-money valuation increased to €623.8m.

The company intends to use the funds to further enhance the customer experience.

Founded in November 2011, HelloFresh delivers weekly meal kits including curated recipes and fresh ingredients in the right quantities to customers, who can select how many people they want to cook for and which recipes they would like to receive. The company is currently active in Germany, Austria, the United Kingdom, Netherlands, Australia and in the United States and employs 120 people.



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