Yozio, an Oakland, CA-based provider of organic mobile growth platform, raised $1.6m in seed funding.
Backers included Illuminate Ventures, Webb Investment Network, AME Cloud Ventures, Eric Reis and Sean Ellis.
Led by Lei Sun (CEO) and Li Hong (CTO), Yozio is coming out of stealth with its platform for companies to grow their mobile apps without advertising.
It has built a real-time data pipeline and machine learning infrastructure to power:
Closed loop attribution of impression, click and install
Personalization of in-app experience
Analytics and segmentation
With Yozio, customers can identify which campaigns and channels are working, optimize messages and content to increase free installs.