True Fit Raises $15M in Equity Funding

truefitTrue Fit, a Woburn, Mass.-based retail SaaS company allowing consumers to discover apparel and footwear styles that fit, raised $15m in equity funding.

The round was led by Signal Peak Ventures, Promus Ventures and Jump Capital, with participation from existing investors Guggenheim Partners, Breakaway Ventures and Novel TMT.

The company intends to use the funds to expand markets for retail partners.

Led by William R. Adler, CEO, and co-founders Jessica Murphy and Romney Evans, True Fit provides the SaaS-based Discovery Engine™, which allows consumers to find brands and new styles by providing personalized recommendations powered by data from millions of consumers and a network of more than 1,500 brands and retailers.
The company also partners with retailers and brands to provide insights to inform marketing, merchandising and product development decisions.

True Fit currently serves over 75 million personal recommendations and more than 105 million page views per month.

FinSMEs

13/01/2015

Join the discussion