Teads, a global video advertising platform, raised $30m in 50/50 equity and debt funding.
Investors in the equity round included existing backers Gimv, Partech, Elaia and BPI while Bank of China, HSBC and BNPP provided the mid-term line of credit.
The company intends to use the funds to accelerate growth on a global scale (in the United States market as well as new markets including Brazil, Russia, South Korea and Japan) and for technology innovation.
Founded in 2011 and led by and Bertrand Quesada, CEO, and Pierre Chappaz, Executive Chairman, Teads specialises in premium video advertising formats supplying publishers in over 40 countries including The Telegraph, The Guardian, The Washington Post, Reuters, Forbes, TF1, Le Monde, Le Figaro, Les Echos, ABC, La Stampa, Axel Springer, Conde Nast, Nikkei, O Globo, etc. Luxury brands including Cartier, Breitling, Gucci, Piaget, and Jaeger Lecoultre form Teads’ client base, as well as a variety of household names such as Volkswagen, Peugeot, Renault, Hyundai, Kia, Heineken, Nestlé, Microsoft and Samsung.
The company has 350 employees across 25 offices worldwide and achieved an estimated revenue of close to $95.6 million (£63.5 million) in 2014, an increase of 65% on 2013 ($58.1 million / £38.6 million). 180 new hires are planned in 2015 to support operations globally.