RedShelf Raises $2M in Series A Funding

Red_ShelfRedShelf, a Chicago, IL-based supplier of digital learning materials, raised $2M in Series A funding.

Backers included the National Association of College Stores (NACS) and previous investors.

The company, which had initially raised more than $1M in seed funding from various angel investors out of Detroit, intends to use the funds to launch new features and products, improve upon the existing platform, and support new relationships with both publishers and educational institutions.

Co-founded by CEO Greg Fenton and CFO Tim Haitaian, RedShelf partners with publishers, institutional bookstores, and other content creators to streamline the discovery and distribution of eBooks and other digital course materials for students. The company plans to partner with at least 350 bookstores by the end of 2015, It now partners with more than 400 independent publishers and has more than 160,000 titles available.



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