Persado Closes $21M Series B Funding

persadoPersado, a New York City-based provider of a platform to automate the creation of persuasive language in digital marketing and other applications, closed a $21m Series B funding.

The round was led by StarVest Partners, with participation from new investors Citi Ventures and American Express Ventures, and existing investor Bain Capital Ventures.

The company intends to use the funds to expand sales, marketing, and product development.

Led by Alex Vratskides, CEO and Co-founder, Persado leverages natural language processing to generate persuasive language for communications designed to drive action. The software uses semantic algorithms to engineer the optimal pitch for any given persuasive communication, selecting from all possible combinations of emotional appeals, feature descriptions, and formatting elements to map emotions and generate language for marketing communications such as emails, landing pages, mobile, push notifications and social media.
Customers include Best Buy, Citi, LivingSocial, MetLife, Neiman Marcus, Verizon Wireless, Vodafone, and ZipCar

The company, which also has offices in San Francisco, Athens, London, Rome, and Rio de Janeiro, added two members to its board of directors, Reggie Bradford and Laura Sachar.



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