Fiveworx, Inc., a Knoxville, TN-based developer of a remarkable marketing automation platform purpose-built for the energy sector, received an investment from Angel Capital Group.
The amount of the funding was not disclosed.
The company intends to use the funds to expand operations.
Led by CEO of Fiveworx, Fiveworx provides utilities and other energy companies with a proprietary marketing segmentation system as well as researched and quantified behavioral psychology and big data analytics to deliver personalized and relevant messages to clients’ customers.
The company launched its solution for utility energy efficiency programs in 2014 and has since expanded its base to include retail energy companies, green building products manufacturers, and other segments of the energy sector.