AppVirality, a Phoenix, Arizona- and Hyderabad, India-based provider of a plug-and-play growth hacking toolkit for mobile applications, raised $465k in seed funding.
Backers included India Internet Group, TNN Capital, and individual investors Rajan Anandan, managing director of Google India, and Mike Galgon, co-founder of aQuantive.
The company intends to use the funds for product development and hiring.
Led by Laxman Papineni, AppVirality provides a growth hacking toolkit for mobile apps that allows app developers to identify and implement the right growth techniques to boost app installs and user engagement.
The company took part in Microsoft Accelerator last year.