TrackMaven, a Washington, D.C.-based competitive intelligence platform for digital marketers, closed a $14m Series B financing.
The round was led by New Enterprise Associates (NEA) with participation from Silicon Valley Bank and Bowery Capital.
The company intends to use the funds to grow product development, sales, marketing, and customer success teams, to enhance their data-driven insights, develop new platform features, and integrate with other marketing technologies.
Founded in 2012 by CEO Allen Gannett, TrackMaven provides marketers with a software-as-a-service competitive intelligence platform to track all the marketing content published by competitors across numerous paid, social, and content channels, identify marketing opportunities, optimize content distribution, and track real-time progress. It is used by hundreds of top brands including Martha Stewart Living, NPR, the National Basketball Association (NBA), Marketo, CSC, and Eddie Bauer.
The company has 40 full-time employees.