Quikkly, a London, UK-based platform that creates personalized action tags, raised $1m in seed funding.
The round was led by Initial Capital with participation from a number of angel investors.
The company intends to use the funds to continue to grow globally.
Launched in November 2014 by Fergal Walker, CEO, Quikkly offers action tags which enable brands, agencies or individuals to connect to the stuff they want. As an example, it is possible to scan the Spotify Tag to play the song in the Spotify app, Like on Facebook or follow on Twitter.
It is available on iOS, Android and the web.